Serra by Joie Rucker
When asked if I wanted to see the new collection from Joie Rucker, our reaction was “hell yes, when and where.”
We were not alone. With her huge hits Rich and Skinny and the eponymous Joie, Rucker has everyone’s attention and devotion.
Her new line, Serra, is now in store and we’re so happy to share it with you. Of course the denim fits are amazing, but don’t sleep on the fashion pieces. Simple, but playful and most importantly, fits like you would expect; well. Start with some denim and a tee, but keep checking back, as there is so much more to come.
Can you tell we’re excited about this line? Good.
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