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The Shore Relaxed Button Up Shirt

The Shore Relaxed Button Up Shirt


Black Black

The Shore from Serra by Joie Rucker is a button up shirt with a relaxed fit made from sustainable BCI cotton voile.

Relaxed fit button up shirt

100% BCI cotton voile

Better Cotton Initiative (BCI) is a global organisation focused on making cotton cultivation more sustainable through training farmers how to use less water and care for soil health through reducing synthetic fertilizer usage. 


“Beautiful Clothes Made By People Who Care About the Earth” 

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